In partnership with Chevy, the American automobile division of General Motors, students enrolled in the Marketing Communications class each semester in School of Business are tasked with hosting an event to promote their vehicles. The Fall 2018 Marketing Communications class, also known as “Prestige Worldwide”, created a successful activation featuring one of their electric models. Though no longer in production by Chevy, the Volt was one of the main sources of attraction at the event.
Inspired by the classic film Back to the Future, Black to the Future was based on the culture of the 90’s. Using the futuristic Chevy vehicle in the same way as the DeLorean was used in the classic film, attendees were able to travel back in time. To portray this, the event hosted by Prestige Worldwide featured vintage costumes, a t-shirt spray painting service, 90’s inspired decorations, and more. Find out more about Black to the Future’s event in the upcoming edition of the School of Business BottomLine Magazine.
